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Don't waste a Bull market holding until you break even
Look. Are we in a bubble? 100%. There is no doubt that equities are in a huge bubble that will keep being propped by the money printers in the DC and Bussels. So why waste it hoping to go from -10% to 0% profit? There's a little thing called opportunity cost. Selling at a loss sucks, but it can be the profitable move. If you hold a stock because it's at a loss until it hits X in Y months you will likely have less money than if you sell now, re-invest it and hit 30% on whatever you know is going up (weed, TESLA, renewables, online gambling, pretty much anything except treasuries right now). The opposite of diamond hands is hoping to break even. Gambling is ok. Wasting potential gains isn't.
Greeting Theta Gang boys and girls, I hope you're well and not bankrupt after last week. I'm just now recovering mentally myself. I saw a few WSB converts and some newbies asking for tips, so here you go. V2 of my Options guide. I hope it helps. I spent a huge amount of time learning about options and tried to distill my knowledge down into a helpful guide. This should especially be useful for newbies and growing options traders. While I feel I’m a successful trader, I'm not a guru and my advice is not meant to be gospel, but this will hopefully be a good starting point, teach you a lot, and make you a better trader. I plan to keep typing up more info from my notebook, expanding this guide, and posting it every couple months. Any feedback or additions are appreciated Per requests, I added details of good and bad trades I made. Some painful lessons learned are now included. I also tried to organize this better as it got longer. Here's what I tell options beginners: I would strongly recommend buying a beginner's options book and read it cover to cover. That helped me a lot. I like this beginner book: https://www.amazon.com/dp/B00GWSXX8U/ref=cm_sw_r_cp_apa_OxNDFb2GK9YW7 Helpful websites:
Tasty Trade (TT) and Ally Invest have helpful articles and videos.
ITM: In the money; strike is below stock value. Signif
ATM: At the money; strike is just at or above the stock value, often very highly traded. Can be very effective with moderate - long term expiry.
NTM: Near the money; strike is above the stock value, but fairly close. Slightly unofficial term.
OTM: Out of the money; price is at least a few strikes from the current stock price. I would say 10-30% over stock price.
Very OTM: Not a real definition, this is essentially a lottery ticket. Cheap, but almost certain to expire worthless unless there is explosive movement.
Understand delta in general and how delta changes with ITM and OTM options.
IV, IV crush, and how IV affects pricing. In general, you want to sell when IV is high and buy when the IV is low. Increasing IV is good for held calls/puts. IV drop or crush is generally good for sellers.
Selling options can be quite beneficial. Once you have a good general understanding, lookup thetagang . Kamikaze Cash has good youtube videos on most theta strategies (linked above). I personally believe selling options (especially cash secured) is much safer and can consistently make you profits. Θ Gang 4 life.
FOMO and how to avoid chasing a dangerous trend. DO NOT CHASE FROM FOMO!
What intrinsic and extrinsic value are. Know how they are affected by being exercised/assigned and how theta affects them.
Understand that some of WSB recommendations are straight up high-risk gambling and factor in the information accordingly. Be careful with Meme stocks and the survivorship bias on YOLO plays. However, I love the sub and think it’s hilarious. It has a lot of valuable information / DD if you are comfortable with the “colorful” language. It’s also great if you like rocket ship emojis.
Basics / Mechanics
Understand the 4 "main" option types. Buying or selling a call and buying or selling a put. Spreads and more complex multi-legged option strategies are based off these in some way (see below)
You can sell calls with 100 shares of stock or if you own an underlying longer term option; see LEAPS and PMCCs later. Selling calls naked is incredibly risky and often requires Level 4 (very advanced) permissions and usually a lot of capital. I will literally never sell calls naked since I don't want to ruin my life and end up living in a dumpster eating saltine crackers.
Puts can be sold/written cash covered (cash secured), which means you have the cash in your account to buy 100 shares. Your broker will put this money on hold until the trade is closed. Puts can be sold "naked" using Margin and Level 3 (with most brokers). Your broker will hold a percentage of cost of 100 shares (often 30-40%, 100% on meme stocks) allowing you to sell more puts. This increases your available capital/power as well as increasing risk.
General Tips and Ideas:
Don't EVER leave (short) spreads open on expiration day, close them. (more details below)
Start off trading very small. Slowly build up over weeks / months. You need to get accustomed to a fifty dollar swing a day, then a few hundred, then a few thousand. You need to ensure you don't get emotional (see below). I started trading options with 5k, then 25k, 50k, and later over 100k. I added my own funds over time and used my gains to build my account. Don’t go all in immediately, that’s dangerous and unwise.
Especially as you build up the amount of money you have invested, keep it diversified among several stocks.
Don't go all in on one thing, ever. Be able to take a hit from one stock and not mortally wound your portfolio.
A company may be doing great, then there's a major product issue out of nowhere. If you are overexposed in one stock this can really hurt you.
I had to roll options I sold that were about to expire completely worthless because FDX's CEO changed and the stock took a hard dip.
Don't trade emotionally. If you realize you are emotionally trading for vengeance, you should probably exit the trade and cool off for several days with that stock. Same if you get caught up in a wave of hysteria.
Have a plan for every trade, ideally with entries / exits that are specific values, ranges, or a set condition. This helps remove emotions. This is super important for strong movements and high volatility (see later).
Use an options profit calculator from your broker or an online one before entering a "new" trade, especially a complex multi legged trade: https://www.optionsprofitcalculator.com/
“Rolling” an option: Closing your existing option and opening a similar one at different strike and/or expiration.
Rolling a call “Up” would be selling a call you own and buying a cheaper call at a higher strike.
Rolling a put “Down and out” closes your original one and buying or selling one at a lower strike at a longer expiry.
Better broker interfaces have a literal “Roll” button. I know E-trade does. You can manually do it by selecting relevant contract legs.
If you have a losing trade, re-evaluate it. If your initial assumption is definitely incorrect, close it. Don't stay in losing trades forever and lose the entire value of the option over stubbornness. If you re-evaluate and you think your assumption was right, hold, potentially consider adding another cheaper option (or buy another call / put). Rolling out sold options can help here.
Don't try to day trade, especially with options. It's statistically unlikely to be profitable. Day-trading with options introduces extra liquidity risks and is dangerous, especially with spreads.
Try not to over-trade, you'll likely mis-time the market over time. When I get emotional I over trade, then lose additional money on wash sales. If you scale your entries into positions it should help alleviate your desire to exit positions when they turn badly against you. Whenever I buy calls I do it at larger increments after W almost made me loss my hair; luckily it eventually came back.
NEVER enter a position on a stock you have no idea about, especially when you read about it online or heard about it from some rando.
At market open options contracts are often volatile and inflated. Buying during this time can be more expensive. Options are usually cheaper mid-day, I read somewhere 2-3PM is cheapest. I’ve had success around 12-1PM EST after prices settle.
Try wheeling on cheaper stocks once you get all fundamentals down.
When selling puts if you are very bullish consider "doubling down"; note this is higher risk. Use the credit from your put sale to buy shares or a cheap call. This can be roughly inversed with puts, except I wouldn't ever recommend shorting shares.
Learn from your mistakes. You can’t go back in time and beating yourself up (to a point) is useless. Make a physical &/or mental note of it so you don’t do it again. If you don’t learn from it, then beat yourself up so you won’t do it again.
If you have friends that like to trade, I find it helpful to discuss strategies and planned plays. I talk openly with my close friends about my current holdings and planned trades, it helps keep me accountable. If I get a wide-eyed look, I might be doing something excessively risky or stupid. I’ve over-leveraged myself in calls twice and I knew I shouldn’t have done it both times. When I tell my friends what I did and I’m embarrassed, it exemplifies the face that I shouldn’t have done it in the first place. You will also get ideas for new strategies or plays from them. It’s good to stay versatile and use multiple strategies when appropriate. Beware of group think/echo chambers.
I recommend NEVER telling someone what to buy/sell and when. I’ll tell people MY plays or what I like and why, but I will not encourage them to emulate what I do. Depending on the audience, I’ll tell them my exact positions along with my exit and entrance strategy. With closer friends I’ll offer my thoughts on their trades (if asked). If my friend is doing something really risky (one of my friends does some scary stuff) I may ask them if they want my advice, and provide it, especially if they overlooked a risk/event. I will not encourage someone to execute/enter a trade since it has a high potential for hurt feelings or animosity all around.
Don’t fall in love with a stock. Just because something made you money before and you have high confidence in it doesn’t mean it will keep performing. I joke that FDX betrayed me when it started dipping and losing me money. I was over-confident of its bounce-back and sold too many puts too quickly. I’m in several losing trades because of it. However, I will keep good stocks in my rostetracking list or try different strategies or re-enter trades when they change their behavior.
As you start to both buy and sell options and get more experience in general, you'll start seeing the two sides to every trade. You will likely start adjusting your strategies or trying new trades out because of this. Things will likely click one day. Most/all the greeks and options concepts will become almost second nature. For me this was when I could build an Iron Condor from scratch, which was a watershed moment involving a good understanding of many strategies.
Understand Liquidity and volume.
Trading in low volume, low open interest contracts results in wide bid/ask spreads and difficulty having your contracts filled. Look at all the data for a contract, not just the strike and price.
Monthly Expiration dates typically have better liquidity.
Multi-legged trades (Common examples are 2-legged vertical spreads or 4-legged iron condors) have more difficulty being filled, especially on bad brokers like Robin Hood. Having very liquid options for all legs is extremely helpful in obtaining timely and well-priced fills, which maximize your potential profits.
Time in market vs timing the market:
It is extremely difficult to time the market perfectly. If you wait for the perfect opportunity forever, history has proven you will miss out on gains. Keeping all your money out of the market has proven to be ineffective. Now if there is something serious happening with a stock/the market (like say a new pandemic), don’t go all in. I recommend entering incrementally at dips. If the stock has huge upside potential it may never go down, so it might make sense to partially enter at the current price.
IMIO selling puts is a great strategy to get into a stock you like, or at least make money off it. I think buying stock in lots of 100 is usually for suckers. Selling an ATM or ITM put (assuming the math works out) on a stock you were going to buy and hold is ALMOST free money.
I recommend keeping some cash available regardless. If you have a very large account or expect a downturn, hedging with indexes like QQQ, SPY, or VIX or calls/puts may be wise.
Every trade can't be a winner. You will take some losses, you must get used to it. I don’t like having a realized loss of 1K or more on any trade. However, this will happen, especially with larger accounts.
As long as you win more often and beat the S&P that year I consider it okay. I’m kind of aggressive, so I consider 20%+ annually good. 30%+ annually is great. 40%+ and I’m dancing. After trading options I am almost baffled by my old belief that 5% annual returns (mostly from dividend ETFs) was “good”. That’s nothing to me now since I’m willing to take risks. Note: While lots of people danced in 2020, realize that’s an insane Bull Run year and is atypical.
Adhere to your own risk tolerance and never over-extend yourself, especially with margin use. Don’t make huge gambles leaving you uncomfortable. Only gamble with money you are willing to lose.
My personal strategy is to make safer gains for the year and then enter slightly riskier strategies using those gains. I can be slightly-moderately more aggressive and compound my gains. For me I often sell puts to make money, then when I see a big opportunity I’ll sell a put and buy an OTM or moderately ITM call.
Understand it’s not safe to try and get rich overnight. However, once you hit big “steps” things may start to snowball. You can enter more positions and take more risks if you choose to.
For me this when I hit 50k, then 100k. I was able to balance low and moderate risk positions to more significantly grow my account. I’ll even do a high risk thing now and again because my gains can absorb it (assuming I have them).
I can’t wait to get to 250K, then 500K. I know it’ll take quite a long time, but I am confident I’ll eventually be able to have 500K and (hopefully) 1M in my non-401k trading account with gains and additions from my job. I can only imagine how “dangerous” I will be with that kind of capital.
If you missed "the next big thing" like AAPL, TSLA, or the time machine I’m building in my basement. Don't get upset, learn from it. Adapt and become a better trader for next time.
Figure out why a company was so promising, before they mooned. Determine how you would have traded differently in hindsight. Apply those lessons to the next company you believe has long term growth prospects.
For me that's putting in 1-2.5k towards shares and/or buying LEAPS on it. Depending on my bullishness I may buy “cheap”, fairly far OTM calls. The far OTM options are sort of lottery tickets. If I'm right the (relatively) low cost will have explosive profits; if I'm wrong, they didn't cost that much so it's a calculated loss I’m willing to accept. For more serious bets I’ll buy ITM LEAPS to run PMCCs on. I also like to buy 1-2K in my 401k for very long-term plays.
The stock market hates uncertainty, it seems to crave the status quo. A shakeup can potential tank a stock, even if it's nothing. With shares you can wait it out, but this can be problematic for options. If you see volatile/uncertain times ahead (politics, disease, manufacturing, earnings, etc.), you might want to reduce your overall portfolio risks or hedge.
Profit Retention / Loss Mitigation
If selling options, it is a viable strategy to close early after a large gain with many DTE left until expiry. See TT videos / strategies on this.
Don't hold options through earnings unless you literally want to gamble. I like playing on earnings run ups, but that can be risky.
If you hold options through earnings, IV crush will happen immediately afterwards, devaluing the option. However, if the option is profitable enough, IV crush won’t matter, which will still make money for a call buyer. A sold put sufficiently far OTM will benefit from IV crush, even if the stock dips after slightly bad or lukewarm earnings.
Don't throw good money after bad. Don't gamble on a recovery if your assumption appears to be wrong or the market is flat out tanking. If you are wrong and still believe in the company, wait twice as long as your original plan (wait for your 2nd entry point vs 1st) before adding to your position.
Consider using stop losses to lock-in profits on rides up or sometimes use them to prevent losses. Note, stops can be easily triggered in volatile options. Now when I'm up a lot on calls (especially around earnings or large momentum run-ups) I always set stop losses. I have been burned too many times. In December 2020 I didn't set a SL on several thousand dollars of FDX calls I was already up on and I "lost" ~$5K of unrealized gains. If you're up big, don't get too greedy.
A possible strategy if a stock is on a tear and you have multiple options open: Close some positions (I prefer to do this incrementally if the stock has momentum), but leave 1+ open in case the stock goes into outer space/the floor. Next, set a stop loss with a little buffer below its current movement / range so it doesn't get hit unless the stock falls hard. Finally, watch the stock closely and if it keeps rising, keep moving the stop loss up in little bits incrementally. This will let you keep more profits on a hot streak, but give some protection and secure more gains. It will also help eliminate FOMO if a stock exceeds your expectations.
Have rules when to roll out, down & out, or up & out. I like TT’s roll at break even or at 1x loss and to always roll for a credit (or for me a very minor cost). Obviously these rules need some monitoring. Know your stocks, the news, and technicals so you don’t jump the gun.
If you roll early for a credit and you’re right, it’s not the end of the world. You’ll just need to hold longer, which will obviously tie up capital. Sometimes it’s better to tie up some money (especially if you aren’t paying interest) than eating a huge loss.
Rolling too late can be worse though. I currently have a very underwater FDX put I sold that is over 2x loss, rolling it does almost nothing unless you want to pay a debit or extend it extremely far out.
On huge options gains, I strongly you recommend taking profits by rolling up/down or incrementally sell your contracts at several different prices (this is why having multiple contracts is nice).
Rolling up involves selling your initial call, then using a fraction of your proceeds to buy a cheaper, further OTM call with the same expiry; puts are inverse this. When rolling up I like to ensure the new option’s cost is 15-40% of my realized gains. I’ll buy a more or less expensive new optoin based on my convication to the stock and predicted movements. You can also roll up and out to get a further expiry and strike.
This is monumentally important if you are playing with incredibly high rising stocks or during a short squeeze.
Sad story time: I completely screwed up when I forgot to roll up, twice, during the GME gamma/short squeeze. I didn’t take my own advice; I didn’t have a real exit or transition plan and I got emotional. It all happened so fast and I was at work; the insanity of the run up and subsequent gamma squeeze caught me off guard. I should’ve clocked out and thought through the situation for 15-30 minutes to form an impromptu plan, then executed trade(s). My moderate risk tolerance coupled with my desire to take profits took over. When the stock partially cratered after a run up, I sold to retain gains. In the heat of the moment I thought the squeeze was squoze and it was going to plummet into the ground and I wasn’t being rational.
On 1x 4K call I would’ve made an additional 15-25K if I rolled up to a cheaper contract with some of my profits.
I know I missed out on significantly more with a 2nd call I had. Depending when I rolled it, it would likely have been an additional 25-50k in profits.
I talked about learning from your mistakes above. This mistake is branded into my brain due to the massive gains I missed out onby not rolling up. I’m furious with myself as I write this 1 week after the GME gamma squeeze, I’m a planner and I didn’t plan. If anything I own is significantly up ever again, I’m rolling up (or at least setting a stop loss). If necessary, I’ll roll up a trade multiple times to keep extracting profits.
Learn from my mistake so you don’t miss out on gains too. I strongly recommend rolling up when you are up big on a call / roll down when you are up big on a put. This enables you to take profits, stay in the game, and keep extracting more gains.
If you trade a lot of options, talk to your broker about a discount. I was getting the standard $.50/contract with E-Trade, but I traded over 300 contracts a quarter and was able to get the fee reduced by over $.10 by just asking. I am now doing more spreads and condors, so once my volume gets very high, I’ll ask again.
If you have a broker that isn’t great and you want to switch, leverage your current trading fees to the new broker. Tell them you’ll move over $### thousand if they beat your current options trading fee per contract.
Trade Planning & Position Management Tips
As you gain experience, start monitoring what kind of Delta, OTM, DTE, etc. you are most profitable with. Use it in your future trades. You'll often see the tasty trade 30-45DTE .3 Delta strategy for selling.
Before entering a trade, look at rough technicals like resistances and supports to consider your relevant strikes as well as entry/exit points. Look at upcoming earnings & dividend dates as well as stock/market news.
Consider staggering strikes and expirations for safety and diversity; it’s nice to avoid assignment on 3 puts at once because you used the same strike for all 3.
Incrementally enter positions on large rises/falls. One of my favor strategies is to buy dips after over reactions. By doing this slowly in large price "steps" it helps combat FOMO and helps you avoid getting slaughtered.
This will also help you avoid "chasing a falling knife". It also ties into having a plan.
I set alerts at several predetermined prices and I REALLY try not to enter new trades unless I hit my preset points. It makes me less emotional and usually more effective.
Don't buy far expiration options with poor liquidity for shorter term plays. I bought 1x GME 1-year+ LEAPS call before the 2021 short squeeze. That was stupid, I should've bought 2-3x 60-120 day calls to have better liquidity. I also paper-handed it and missed out on my lambo.
If selling options, consider rolling (for a credit) to avoid assignment when it makes sense / meets your plan. Rolling closer to expiration can be a valid strategy to get theta on your side. On the flip side, if the stock moons or plummets it could've been better to roll before it got crazy deep ITM. See rolling “rules” above.
Covered Calls:
If a stock has a large movement range, I think it can be worthwhile to wait to open a CC after the last one is closed/expires. I have been more successful waiting for another opportunity vs. opening one immediately on the Monday after the second the last one expires.
Consider selling covered calls at all time highs/peaks. If you sell a CC and the stock dips significantly, and you think it’s temporary, you can buy to close your CC for a quick profit, then reopen it later.
If you own Meme stocks, selling covered calls runs the risk of missing out on large gains. On these stocks I typically only sell them further OTM than I normally would or not at all. If I do sell CC on a Meme stock I try to ensure I have 25-100 other shares that won’t be called away.
-Advanced Beginner- Spreads
Spreads (with 2 legs) are neat because they manipulate how delta and theta act. It caps your gains and losses, but you can profit with less stock movement. Try several spreads on a P/L calculator to see for yourself.
Spreads usually require margin trading.
Spreads allow you to define max losses (assuming you close before expiration day) and use less capital.
Experienced traders will open many spreads at identical/similar strikes to heavily profit off movement. Spreads can make you/lose you a lot of money if you are right.
For example. I could make a $200 premium off a $500 risk trade, max loss would be $300. This is much more effective capital utilization than a naked or cash secured put, however it does not have the same downside protection or “wheel” potential as a sold put. Higher risk, higher reward.
Vertical Debit spreads: I think of these like mini calls/puts. I personally don’t use them unless calls are outrageously expensive or the break even is absurdly high, but there’s nothing wrong with them. A call debit spread will lower your breakeven and overall cost vs just a call. You can do clever things like making a positive theta call spread if you’re creative. I like doing this since I hate losing money to theta.
Vertical Credit spreads:
Very good theta strategy to define downside/upside risks.
A put credit spread is bullish and allows you to bet on upward movement with less capital and defined losses.
A call credit spread is a bearish strategy that allows you to bet on downward movement. These are very cool since they allow you to sell calls without selling naked calls, which can ruin you financially. I see selling these as better than buying puts since it’s so much easier to be profitable; to be redundant, Θ rocks.
I repeat this on purpose: Don't EVER leave short spreads open on expiration day, close them. If you don't close, they better be VERY far from the strike on a non-volatile stock. In after hours a stock can jump/dip below your strike and be exercised without the other leg to protect you. This can lead to massive, life ruining losses. This is not an exaggeration, google this and be scared. It happened to a fair number of people with TSLA. Video explanation: https://www.youtube.com/watch?v=rtVFj9nRRDo&t=315s
Short Straddle:
Trading Mechanics, Taxes, Market Manipulation
Learn about wash sale rules. They suck and are very easy to activate with options. This will eliminate your ability to write off losses. Over trading can easily cause wash sales. https://www.investopedia.com/terms/w/washsalerule.asp
Short attacks:
Learn to recognize these sketchy attacks by hedges/firms. They manipulate the market, it’s been documented countless times. A common one is rapid short selling, which pushes the price down.
Some people say short ladder attacks don't exist. I've seen some very strange stock nosedives off low volume, so I tend to think they do.
If you plan well enough and the market doesn’t give up on the stock you may be able to use it as a great opportunity to buy the dip.
Cramer explains how he intentionally manipulated the market when he ran a hedge fund years ago. Multiple links to the video are below since this video gets pulled often, Cramer / The street never wanted this to go public.
Due to this video I don’t fully trust Cramer. His show can give you stock ideas to buy (or inverse), but you never know where his true loyalties lie.
Plan for taxes if you are up big. You may need to over withhold or contribute to taxes quarterly depending on your situation. https://www.irs.gov/taxtopics/tc306
-Intermediate / Advanced Strategies (work in progress)- You’ll notice many of these strategies inverse one another. Options Strategy Finder This website is great for learning about new strategies, you’ll see many links to it below. https://www.theoptionsguide.com/option-trading-strategies.aspx Short Strangle / Straddle
Both of these strategies profit from little price movement. I recommend using a P/L calculator to determine BE, profit, etc.
A straddle sells (or buys) two options at the same expiry and strike.
A strangle sells (or buys) two options at same expiry with different strikes.
Both these strategies involved selling a Call and a Put for a credit. Straddle uses ATM legs, strangle uses OTM legs.
Limited max profits and unlimited risk. Due to the unlimited risk, I am not a fan. However, many people like these a lot.
These strategies profit from neutral or mostly neutral stock movement. They receive a credit to open and benefit from theta decay. If your stock is range bound, these may be a good choice.
These are both 4 "legged" trades, so you will have 4 trading fees to enter or exit the trade. A lower cost or zero cost broker shines here. However, “bad” free brokers will give you poor fills, which may not be worth the discount.
Condors and butterflies have "wings" which are your purchased puts and calls. The wider the wing the higher the max profit/risk. The condor body can be riskier and skinny with a narrow high profit range or wider for a much greater chance of success with lower payout.
An iron condor is built by combining a put credit spread and a call credit spread with the same expiry.
An iron condor can be thought of as a modified short strangle with limited risk, and therefore a bit less profit. I prefer defined limited risk.
The butterfly is similar except instead of a plateau it has a sharp peak. My personal mental note is that a condor looks more like a strangle with wings, while a butterfly looks like a straddle with wings.
Pay attention to earnings dates when you open these, I have forgotten to check before and it led to bad trades.
The debit version of an Iron Condor. You expect the price to stay inside your defined range. This strategy profits from neutral or mostly neutral stock movement. I’ve never tried this, Iron Condors make more sense to me.
Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Credit to open.
Limited risk / limited reward.
Can be harder to set up. I want to try these, haven’t yet.
Inverse of an Iron Condor. You expect the price to go OUTSIDE your defined range. These are useful when you expect significant price movement. Debit to open.
LEAP Options are options that are long term with many DTE, often over a year until expiration. LEAP calls are great for long term growth plays (downtrends with LEAP puts) or simply when you really like a company and can't afford 100 shares. LEAPs (or any "longer term" option) enables you to sell a PMCC or PMCP (below)
PMCC / PMCP
PMCC or PMCP are poor man's covered call (or poor man's covered puts). They are diagonal options often used with purchased LEAPs. You sell a shorter DTE call/put with a further OTM strike than your purchased call/put. For PMCC/PMCPs it is often recommended to recoup your extrinsic value as soon as possible, some recommend with your first call CC or put sale, to ensure you are positive if the option is assigned early. These have a lot of moving parts and strategies. If you buy a barely ITM call/put and sell a nearby strike call/put you run the risk of the purchased option getting "blown by" on large stock movement and ending up with a very negative losing trade. Keeping your purchased LEAP deeper ITM should protect you. Check your initial PMCC using an options calculation to make sure you don't screw up.
I'm currently tinkering with these myself. So far I like .7-.9 delta call LEAPS with 30-45 DTE calls on my CC. The goal is to hold the LEAP long term, potentially until expiration, and constantly sell calls/puts on it that expire worthless. Typically the call/put is rolled up and out or down and out if it's going to be assigned, unless you don't want your LEAP anymore.
Some people look at these many sold CC or puts as profits, I look at them as lowering my cost basis until it's zero (or even negative). I have a page in my notebook I write each CC on my NIO LEAP (I Meme stock sometimes). I find it satisfying to slowly see the cost of the original option disappear. When I originally wrote this I had ~2 years left on it and it's 9-10% paid for; that doesn't even count the actual gains the LEAP has.
TT states this is considered an IV play, which I partially agree with. You want to buy these during low IV times since an IV drop will hurt your LEAP value. I look at them more as a way to sell calls/puts on a high IV company with a lot of price movement and potential upside/downside.
Good brokers will allow you to set these up, some will require a desktop to do it. This lets you link one action to another. In programming think of it like an if-then. You’ll tie a buy/sell to another buy/sell
Setting trailing stops on options is very chaotic since their price movement can be drastic due to volatility. I prefer to set my trailing stop to a stock.
What I like to do is set a trailing stop on a stock (or just link it to a stock price drop) and have it sell 1 share I own. Then it immediately executes a market order to sell my call. I’ve had good luck doing this with incredibly volatile plays were stop losses aren’t effective. I’ll often have an order saved and ready saved for when a strong run up starts. When my price alerts start blowing up my phone, I’ll immediately hit execute to turn it on.
Disclaimer: I’m not a financial adviser, I'm actually an engineer. I’m not telling you to invest in a specific stock/option or even use a specific strategy. I’ve outlined and more extensively elaborated on what I personally like. You should test several strategies and find what works best for you. I'm just a guy who trades (mainly options) part-time for financial gain and fun. I don't claim to be some investing savant.
$FUBO Sports Streaming and Gambling Wrapped Up in One
Hello there fellow degenerates. I know everyone still has their panties in a bunch over $GME and $AMC, but shockingly there are other stocks in the market. Before you rip off my head, just hear me out. $FUBO. Fubo TV is a streaming television service that allows you to cut the cord when it comes to cable. It provides over 250+ television channels and boasts perhaps one of the largest collections of sports channels. Apes from all over can watch their favorites from football to cricket (I hear that's popular with some crayon eaters abroad). Now, you're probably thinking, "So what? There are tons of streaming platforms out there, the market is dominated by established providers like Netflix and Hulu.....and now I'm bored because I have the attention span of a goldfish." Well boys and girls, the thing that makes this turd so shiny is that last month $FUBO just bought Vigtory - a sportsbook platform - which they plan to use to establish a revenue stream. When I heard they were creating another way for a retard like myself to risk money, I felt a tiny tingle in my flesh flavored bean bag. Other sports betting companies like Penn Gaming and Draftkings are trading higher comparatively, and streaming platforms like ROKU are on another planet. This thing has room for growth. Now the icing on the cake is that this news didn't come out until AFTER a large number of individuals decided to short $FUBO stock. It has a 73% short interest float since January 15th. Short interest volume was 31% today. So this stock does have the potential for a bit of the ole squeeeeeze. But that shouldn't be the reason you retards invest in this company. By $FUBO combining sports streaming and online gambling they could become leaders in the sports betting arena. $FUBO predicts a full launch of the platform before the end of 2021. TLDR: $FUBO will be the new crack for sports betting addicts. This is not financial advice, this retard just likes this stock.
Why Dogecoin to $1 is Only a Matter of Time The Bubble It’s February of 2021, and let’s be completely honest: We’re in a bubble. It’s kind of like 1999 but not the same. In 1999, interest rates were much higher. Today, they are nearly zero. In some countries, they are even negative. From a long-term perspective, this is very bad. The Federal Reserve is completely to blame for this. Their policies are entirely reckless, and officials refuse to acknowledge what is going on here. The Coronavirus hysteria caused by the media and enabled by officials made the crash last summer the worst man-made disaster in the history of our financial system. The Great Depression was caused by over-speculation and a lack of regulation in an emerging financial system. The Great Recession was caused by greed and fraud (strangely, no one is in jail for this). This market collapse was caused by elected officials and the fed, who got trigger-happy and cut rates to zero back in the spring of 2020. Whatever we wind up calling the burst of this bubble is to be determined. It will, however, be entirely manmade because the fed refuses to acknowledge the speculative behavior currently going on in SPACs, Cryptos, Penny Stocks, and anything else that serves as a legal Ponzi scheme for inflating the bubble. Even real, dividend-paying stocks have gotten way overvalued in some sectors. Also, since the fed has no plans of raising rates within the next two years (so they say for now, at least), if you’re searching for yield, you have nowhere else to look than the equities markets or one of these legalized forms of Ponzi schemes. It’s extremely unfair to conservative or retired investors looking for an honest return on their savings. This all is actually why it is a great time to look at Dogecoin, as I will get to in a moment. So long as rates are near zero, the bubble will continue to go on for longer and longer. And while it continues, people will constantly look for the next big thing. For How Long? Now, this may sound all doom and gloom, but that’s not my point. One day the bubble will burst, but I’m not making a prediction of when that will happen. Anyone making up dates for when the bubble will burst is either clueless or a con artist. No one knows when this bubble will burst. It could be weeks, months, or even years. One thing is for sure, the bubble will not burst just because things are overvalued. That’s not how bubbles work. There needs to be a catalyst to burst the bubble. A major military conflict. An unexpected move or comment by the fed (raising rates, calling out the bubble for what it is, etc.). Another nationwide lockdown. I can go on with examples, but a little selloff here and there (August 2020) that causes the financial media to lose its mind is not enough. Just because you claim the bubble is bursting isn’t enough either. If you follow the media, you will get burned over and over again. That’s how it works. They want you to go to their sponsors for help, and once they burn you (sell you gold, overcharge you for poor investments, etc), you’ll come back to them hoping to figure things out. It’s a shell game. When the bubble burst, it will happen extremely fast and unexpectedly. There’s nothing wrong with playing the bubble, but you need to be mindful of when it ends because once the music stops, there will be a mad rush for the exits. You don’t want to be stuck holding the bag because everything will get crushed when the bubble burst. Even the blue-chip stocks that pay solid dividends will get hammered. Fundamentals Don’t Matter (For Now) In this bubble environment, fundamentals don’t make sense and, quite frankly, they don’t matter. You can argue back and forth all day long about whether something has a practical future or whether something is overvalued. I’m not here to do that about Dogecoin, Bitcoin, or any other crypto. The same could be said about Penny Stocks right now. (Hint: virtually all of these companies are way overvalued). You can find tons of articles of that nature, and I’m not likely to change your preconceived notions anyway. If we look at all the irrational bubbles that have occurred lately, you are a complete fool if you believe that TSLA or BTC is worth nearly a trillion dollars. It’s worth nowhere near that valuation. How do I determine what something is worth, and who do I mean? It is called the market cap. In layman’s terms, that is where you take all the stock shares and multiply it by the share price. And I’m not recommending buying or selling TSLA or BTC, I’m just pointing out that these valuations are absurd. Does that mean they will not pass 1 trillion dollars? Of course not. There’s a very reasonable chance they do pass a $1 trillion market cap. That sounds absurd to write but it’s true. When the bubble bursts, you better believe fundamentals will be back in play. This disconnect can’t last forever. But it can go on for a while. And while it lasts, we all want to make some money A Quick Word About ALL Cryptos While I don’t believe Cryptocurrencies are going anywhere (as in, people will always buy and sell them), I also do not see any APPLICABLE future in them other than trading with other people. In fact, the biggest use I see of Cryptocurrencies is for illegal and untraceable transactions. The government will do all they can over the next several years to bring in lost tax revenue and track transactions better, but that’s the extent to which Cryptos will have relevance. How do I know this? Because the federal reserve, which is backed by the taxing authority of the US Government and the might of the US military, isn’t about to let some alternative currency usurp the US dollar. How do you think we can afford to provide all this government stimulus to fight Covid? If you think about this, you will see why other countries are much worse off. They must play by our rules, while we get to export our inflation to other countries because they must use the USD to buy commodities on the international exchanges (look at what happened when Saddam tried to circumvent this). If they print more money, their currency gets devalued. That’s why as bad as things look, relatively speaking, the US isn’t in terrible shape compared to the rest of the world. If your financial future is so married to Bitcoin, ask yourself this: what happens if your account gets hacked? Who will you call? Who will make you whole again? If you have a brokerage account with legitimate stocks, there are regulations in place. There is the SIPC which protects again brokerage failure. With Bitcoin, you are completely gambling. This lack of regulation and lack of price stability means that there is no viable path to Bitcoin being a legitimate currency. Does it mean people can buy and sell it? Of course. But if you are in the cult of believing that Bitcoin is the future world reserve currency, you need to get your head examined. Gold and Silver con artists have been trying for decades for people to get on this alternative currency train. At least gold and silver have some practical industrial applications. And hundreds of years of history on its side. Crypto isn’t anything but something people agree upon as having value. Why do I point this out? Because the one thing you need to do is separate yourself from what you think you know about Crypto and Blockchain, etc. While it all sounds cool and revolutionary, it really doesn’t matter. The US government could easily create their own form of Crypto that gives them more control. The decentralized part just doesn’t jive with our current global hegemony. If you don’t understand this, you should think more and read less. Once you accept this, you can start to see all Crypto as fundamentally worth the same: virtually nothing. The technicals, however, are why we want to look at Dogecoin. Relative Valuation of Dogecoin Now that you understand a little more background into where we are, I believe Dogecoin is extremely undervalued. Why? It’s simple. Relative valuation. This is one of the easiest and most efficient ways to compare investments. Ok, so maybe this isn’t really investing anymore; it’s gambling. Still, we can apply the same concept. Imagine two companies: they are in the same industry and have similar margins, earnings, growth prospects, etc. One company is valued at $50 billion and costs $120 per share, and one is valued at $85 billion and costs $80 per share. Which one would you invest in? Of course, you would invest in the one that is worth $50 billion at $120 per share. The cost per share means absolutely nothing. It is psychological. Now, you say Dogecoin isn’t on par with Bitcoin and that where I’m going with this isn’t a fair comparison. Go back and read the last section. That’s why I wrote about the practical applications of Cryptocurrencies in general. None of that matters. The only thing that matters is the general sentiments shared by people that buy and believe in Cryptocurrency. So, let’s look at the current valuations: Bitcoin – Price $40,500, Market Cap $755B (estimated as of 2-6-21) Dogecoin – Price $.05, Market Cap $4.4B (estimated as of 2-6-21) (Source: Yahoo Finance) Now, I’m not saying Dogecoin is worth what Bitcoin is. I’m not even saying it's worth half or a third of Bitcoin. Who really knows? No one does. You certainly cannot say for certain that one is better than another. One is more “established” and has more name recognition. What I am saying is this: if Dogecoin goes to $1, it will have a market cap of just over $85 billion. Even at Bitcoin’s current market cap, that’s just over 1/10 of its value. And that isn’t even pricing in more appreciation of Bitcoin’s value over time. This means I see tons of room for Dogecoin to run. (I know some will mention dilution via minting of new coins, but that’s another discussion and not entirely relevant to the points I am trying to make in this piece.) Could Dogecoin match Bitcoin? That sounds absurd, but let’s look just for fun: if Dogecoin were to have the same market cap as Bitcoin, that means it would have a current price of $8.55. So, what am I saying here? You must know the range of possibilities (within reason, if that even exists anymore) before you start thinking about price targets. To say Dogecoin is going to $100 is just absurd; things need to be put in the proper context. Why Dogecoin? Using relative valuation, I believe you could make a case for any Crypto. Will they all run to Bitcoin’s level? Of course not. The last question is why Dogecoin? This is the most important one that we have to answer before deciding on buying Dogecoin. The answer is simple: hype and name recognition. If I look at the most valuable cryptocurrencies by market cap, Dogecoin is number 12. I have taken an informal survey of probably 100 people over the last two weeks. I showed them the top 15 Cryptocurrencies by market cap to see which they were familiar with: Stellar, Binance Coin, Cardano, Polkadot, XRP . . . almost all of these were completely unheard of. But, somehow, they have valuations of 2-3 times Dogecoin. Dogecoin has a few things going for it. First, hype. Elon Musk and many other prominent celebrities are pilling in. Mark Cuban has said he’d buy it over a lottery ticket. That alone can help aid a very quick lift off. Second, the name Dogecoin is very easy to remember and a trendy thing. What the heck is Cardano anyway? XRP? I mistakenly called it XPR before I edited this piece. And if you are still hung up on the practical use of Dogecoin or other Cryptos, you are missing the point of this piece entirely. Look at the story behind Bitcoin. An anonymous person online created a decentralized platform for money movement or something like that. What? How in the world did that idea ever take traction? It’s just like people online arguing over which Penny Stock is the next big thing. Neither person is right, but the perception is really all that matters. Third, stimulus checks will be hitting within weeks or months. This naturally promotes price inflation when people have more dollars chasing few goods. People will inevitably pile into whatever they think is the next great thing. Dogecoin has momentum right now. And this brings me to number four. Fourth, and perhaps most importantly, FOMO is very powerful right now. There are people all over the world that know people who have won big money in this bubble. Penny stocks, GameStop, Bitcoin, and many others that you can name. How many people do you personally know that have won big in the lottery? Probably none. This is a unique time in history. People have won big in this market and are looking for the next thing. Dogecoin is something that could pick up steam quickly. It could blow up overnight. It may not, and that is the risk you take. At the end of the day, it’s just money that you can always make more of. Life-changing money is worth the risk when you find the right risk-reward ratio. Do your due diligence, but also think ahead to a scenario that you could imagine. Would you be that surprised if Dogecoin reached $1? And if it did, would you be surprised if it started running towards multiple dollars? $1 is a psychological number that typically leads to a further breakout. The current market cap suggests this is all very possible. Now imagine getting in at four or five cents. Disclosure: Long Dogecoin with Diamond Hands. No positions in any other things mentioned. -BJ
So you've found a post, and it looks damn good - nicely formatted, seems to have a lot of fancy words, and you don't know how to even begin evaluating their theories. So, what do you do? Analyze their analysis! First, is the user reputable/legitimate, or is it a bot post? Check their user history - if they've been around for a while, and post to other forums, and have no massive gaps in their online-time, they're probably real. Second, if it's a real user, are they trying to shill something for market manipulation or pump&dumping? If so, they'll usually be banned/deleted very quickly, but if you're browsing /new DDs you'll need to be vigilant. Avoid penny stocks or anything where the goal is specifically purchase->effect-oriented. If the OP has proof of positions, and it doesn't look like a pump&dump, then at least they're buying into their own theory - and I trust theories people are willing to bet on as they posit them more than theories that are just like, "I don't wanna but good luck all". Third, the actual content of the post! Do you understand what they're pitching? If not, do the comments explain anything that might be confusing? Make sure you actually understand the theory you're buying into. If you understand it, the next question is, "how reasonable does this seem"? If it's something that's blindingly obvious even to a layman, it's possible that the market's already priced it in and no movements will be made based on the information. If it's totally far-fetched, like banking on a specific individual dying or lottery-level odds, probably worth skipping. The sweet spot, the ideal, the diamond in the rough, is finding DD that invokes new thoughts that no one has had, but are totally reasonable and likely. Read comments, see what the consensus is, and pay special attention to dissent - dissent is way more useful than agreement for furthering a theory. Read their sources, or do independent research - see if other factors support their theory, see how well-known or popular the theory is already, and evaluate based on that. Now if you decide that you like the DD, and may act on it, you have to choose how you act on it. And this is the very, very hard part - opportunity cost and cost-benefit analysis. Is buying into this new theory superior to any existing theories you're currently acting on? Does it match your risk profile? Is it a stock DD, or an options recommendation? How much are you willing to gamble? What is your exit strategy? Can't help much here, that goes into actual financial advice, and I am not a financial advisor, just a "how to judge random idiots on the internet" expert. Let's say you don't like the DD - you're not gonna buy in. But what if you think that the person's crazy? What if you think their theories are not just baseless, but are actually wrong? You may choose to bet against the DD! And yes, you can do this with anything you read - you can decide that they're stupid, fuck em, and bet against them. Their loss porn becomes your gains, and vice-versa. Investing in inversing bad DD is a valid option - they're buying up options, you can sell some options, or buy puts below their calls, or so on. Retail trading is mostly treated as noise by hedge funds - but just because it's not your day job to trade doesn't mean you can't do research that hedge funds may miss. As retail investors, it's extremely difficult to have a superior trading strategy or more general market knowledge than the professionals, but we can figure out niche opportunities that the higher-level analyzers miss. If you intimately know an industry, or have a theory that you think financial institutions would miss, or think you're just smarter or more well-informed than them, absolutely develop a DD post (aka a market theory) and share or act on it. tl;dr: If you're the kind of nerd that scrolls to tl;drs and makes decisions based on that, then all the other shit I said is irrelevant, :rocket: :diamond: :ape:
$FUBO / $NFLX Quick DD - The best value stock under $35 Ready To Explode
Listen up - We all know huge short interest is the new meme... Doesn't matter what stock, as long as its heavily shorted - Some way we will moon the fucker! Even better, an amazing company like $FUBO being shorted has real reason to sky-rocket. What we just saw with NFLX earnings & It's stock explosion paints a clear & vivid picture for what we will see with $FUBO... Not to mention their addition with Sports Betting makes it all the more juicy... This alone will cause a squeeze. Another Netflix in the MAKING. $FUBO Company announced on Jan 5th that it expects Q4 total revenue of $94M-$98M, up from its prior guidance of $80M-$85M Paid subscribers at year-end are seen exceeding 545K vs. prior guidance of 500K-510K or up more than 72% Y/Y. The best part is $FUBO has ALREADY squeezed once before! We saw this fucker go from $26/ share to over $60 in just a few days... All I'm saying is I rode the first rocket ship from $10 to $60 & want you autist included on this next squeeze. Wave Count by TheExtraIncome TradingView Additional DD below on Vigtory acquisition: FuboTV Inc. is buying an online sportsbook, a deal that makes the over-the-internet TV provider the latest sports- rich media company to invest in sports gambling in an effort to attract and retain viewers. The company said it is in the process of acquiring Vigtory Inc., a sportsbook that it eventually plans to integrate into its TV platform. Vigtory will also be available to those outside of the FuboTV subscriber base. Terms of the deal weren't disclosed. In an interview, FuboTV Chief Executive David Gandler said he expects sports wagering to not only generate more revenue for FuboTV but also make it more likely that customers will pay closer attention to sports and tune in more often. The company also recently acquired Balto Sports, a company that develops tools for users to play fantasy sports. Sports content tends to be the most expensive on TV, which has led many internet-TV bundles to raise their prices. Over the past year, YouTube TV went from $50 a month to $65 and Hulu + Live TV from $55 to $65, while FuboTV raised the price of its standard package by $5 to $60 after it added a suite of Disney-owned channels including ESPN. - I know everyones a little pre-occupied with GME, BB, etc... Ik I am too - Loaded to the tits in shares/contracts but this play will be HUGE. Very Simple TL/DR: Buy Shares/contracts. I'm loaded on the following:
Megathread: President Donald Trump announces he has tested positive for Coronavirus | Part II
President Donald Trump announced he and First Lady Melania Trump had tested positive for the virus and will begin their quarantine and recovery process immediately. The news comes after it was announced that close presidential aide Hope Hicks tested positive Wednesday evening. Megathread Part I
Differing investment attitudes: seen through the lens of GME/WSB
Hi, this is my first post -- hoping to have a productive discussion that uses GME/WSB as a jumping off point to explore why womxn and men seen to invest differently. For full disclosure, I own GME stock. For background, I'm referencing the Gamestop & wallstreetbets event. It started with a bunch of Redditors on what feels like a primarily-male dominated page, WSB. Even just scrolling through the posts that sub, I feel uncomfortable and like an outsider based on the non-inclusive language of what the Redditors use to refer to themselves and each other. But I'm still there because it's one of the few spaces online where I can find a community with a similar appetite for risk-taking. There I can simply observe and commiserate through upvotes rather than being mansplained by guy friends in my trading group chat. Despite the awe that I feel for being part of such a wild moment (purchased a few shares of GME to protest hedge funds -- which I recognize as a double-edged swords for groups such as teacher's unions who might be investing with these very hedge funds so let's discuss below), I'm also missing a group of womxn to share this experience with (and not in a "I'm not like other girls" or "I prefer hanging out with the guys" kind of way). My goal for this post is to chat about why womxn jumping in on this moment doesn't seem as visible as the "tendie dudes" Redditors dominating the conversation and news cycles -- what systems or factors have formed these symptoms of risky investing? Below are some questions that I'd like to chat about and included some of my own thoughts. Tbh they're not the most well-designed questions, so feel free to question the questions...
Why does WSB seem so "dude-dominated" -- is it because womxn are less vocal about their investment decisions or participating in this extra-risky type of investment? The banner on the WSB sub features a cartoon of a white man in a suit. Yes, it's satirical but I still feel excluded from the conversation given this icon. Maybe it's my fault and I'm assuming the poster to be a man unless the language is overtly feminine.
Could a factor be that womxn have a lower threshold for risk and aren't participating in this short squeeze protest? We typically work more hours (especially if you count unpaid caretaking responsibilities such as cooking, cleaning, childcare), so maybe we have less time to look into non-automated investments like individual stock picking. As womxn, it's likely that I will make less money for each dollar yet also likely live longer than a man counterpart, so I have to save more for retirement. Hence, most of my savings go towards safe bonds and index funds. I don't feel as comfortable gambling away more than X% of my portfolio while my guy friends give off such confidence in their risky investments. I am grateful and recognize that I'm in a pretty privileged spot to be free of debt and to even be able to partake in the stock market.
Ethical concerns? There was a post about GME earlier in this sub, but I think it got deleted. Some of the discussion included how prioritizing ethical investing instead of gambling that could potentially hurt entities such as teachers' orgs that rely on hedge funds to manage their investments. It's my view that more regulations are needed and that GME finally brought visibility to the lopsided-ness of trading. There's the argument that laws are unfairly designed for retail investors like myself vs. the uber-rich...but I can also see the other side of "if the'yre doing it, why can't we" being a shaky ethical argument.
It'd be great to chat about what others think, especially since I'm still processing myself. If others have womxn group chats about investing, I'm curious what the tone of those conversations is like.
Sonasoft [$SSFT] Autonomous AI Platform Company: Undervalued and Underrated
NuGene is Sonasoft's autonomous AI platform TLDR; Sonasoft was founded by Silicon Valley tech veteran Andy Khanna in 2003, with an initial focus on data migration, storage, and management. With AI tech growing and big data booming, SSFT began to invest in AI tech and in 2018 acquired IT solutions company Cornerstone and AI company Hotify. This turned Sonasoft into an E2E, A to Z, IT, Big Data, AI, and ML company offering a unique set of solutions for customers. Currently, the company posts $13M+ in revenue a year, with a market cap of <$80M. This is a hidden gem. This is incredibly undervalued right now and a strong buy and hold. SSFT currently trades at $0.17 I wanted to create this write-up because there is some additional detail from Sonasoft's robust 2020 for you all to absolutely chew on before buying in. Please find an incredibly thorough DD here.
A focus on AI
Put simply, Sonasoft focuses on delivering AI solutions for customers. Sonasoft's Unified AI platform, NuGene, lies at the heart of this strategy. NuGene simplifies how developers and data scientists build and deploy AI bots. The Sonasoft ‘bot factory’ streamlines the process of creating and deploying AI models. This starts with defining the problem and gathering the data, then it uses its own AI engine to build a robust model. Finally, it simplifies the process of deploying the model in production. This allows companies to benefit from AI without needing to employ large teams of data scientists. Uniquely, NuGene is capable of dealing with extremely rich and diverse datasets without the need to simplify the raw data. This means the resulting AI models are far more robust against bias. Data analytics and AI/ML need only continues to grow
In Q4 of 2020, Sonasoft hired veteran ML engineers and data scientists. This allowed a focus on taking NuGene from MVP (minimum viable product) to a fully-fledged product. Real money is being made. The Head of Engineering is Max Lee, who has an extensive background in creating hardware and AI solutions for chatbots, signal processing, and computer vision. He epitomizes the way the whole engineering team works. He is able to solve problems by applying his multi-disciplinary knowledge that spans mathematics, science, engineering, and ethics. The Head of Data Science is Caroline Zaborowski. She brings years of experience applying data science to solve complex problems in the online gambling industry. Prior to that, she completed a Ph.D. in Astrophysics at the University of Oxford. She ensures Sonasoft applies rigorous standards of data science, which has allowed NuGene’s performance to improve significantly.
New Management Team
2020 saw significant changes in the management of Sonasoft. This started in December of 2019 when Mike Khanna was promoted to CEO. One of his first priorities was to bring in a new C-suite with the experience to complete Sonasoft’s transformation that began 2 years earlier. Rob Baumert, Sonasoft’s CFO since Feb 2020, brings over two decades of experience to the Sonasoft management team. Prior to Sonasoft, he spent 7 years at RedBubble, serving variously as Chief Operations Officer, Chief Financial Officer, and Director of Financial Planning & Analysis. Over that time, they saw sales surge from $3MM to $143MM. INSANE! Paul Clauson, appointed as COO Q4 2020, has worked with ML engineers and data scientists for the better part of a decade. He focuses his time on building world-class teams and go-to-market strategy. He has been instrumental in building Sonasoft’s new engineering team. Josh Rose was hired as Chief of Staff in Q4. He has a background in private equity. This experience has been invaluable as Sonasoft focuses on building new strategic partnerships. He has also been spearheading Sonasoft’s latest successful round of fundraising.
Sonasoft signs strategic partnership with a multi-billion dollar financial services company
2020 saw Sonasoft sign some key strategic partnerships. The biggest of these will see Sonasoft building AI bots for one of the world’s largest financial services companies, FIDELITY INVESTMENTS. This will place AI analytics at the very center of the financial data ecosystem. Clients of the partnership will see a transformation in how they can leverage financial data. This will see them transition to predictive and prescriptive analytics, making them more competitive than ever before. 2020 also saw Sonasoft complete a key AI project with Delaware Electric Cooperative (DEC). DEC is one of the largest utility cooperatives in the US. DEC sources its power from several providers. One of the biggest costs to their business is coincident peaks, which happen when there is a surge in demand. To try and control these costs, DEC issues “beat the peak” notices to its members, asking them to reduce consumption. Sonasoft developed a set of AI bots that are able to correctly predict these coincident peaks. In the first two months of going live, the bots demonstrated their ability to deliver annual cost savings of up to $1.3MM. Material Definitive Agreement with Fidelity to develop AI solutions Agreement announced in June 2020 with Google via their SEC filings
Sonasoft goes all in on AI
In 2020, Sonasoft continued its pursuit of completing its pivot from a services company to a pure AI company. This pivot from Sonasoft included an aggressive divestment policy as part of the long-term AI strategy. E-Connect Software Inc. and Sonavault were both sold to previous Company Officers, allowing Sonasoft to focus much more attention on AI, as well as saving some $250k in annual burn.
The #1 online casino company $RSI is primed for autism
Positions: $RSI 30 03/19 30C Proof: https://imgur.com/a/swCCMjz *This post is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.* TLDR: Rush Street Interactive ($RSI) is the #1 nationwide online casino company and the #3 or #4 sports book depending on the state. Short selling, unwarranted institutional wariness of share dilution and the general market focus on sports book instead of online casino has left $RSI grossly undervalued. A massive blow out at Q4 earnings will result in analyst upgrades and a rapid repricing by market makers and institutions seeking exposure to the emerging sector. **Overview** "Sports book is really just kind of a warm up in a lot of ways for an online casino where the real money is made" - Niccolo De Masi, CEO dMY technologies Rush Street Interactive ($RSI) operates the BetRivers.com online casino and sports book. They are now fully licensed and operating in New Jersey, Pennsylvania, Michigan, Illinois, Indiana, Colorado, Iowa, and Virginia. They own and operate a casino in New York and already have a New York license making them well positioned for liberalization there. They merged with a dMY Technology Group SPAC on Dec. 31st 2020 with 240 million on the balance sheet to spend on growth. The online casino business is fundamentally more profitable than sports betting because the average value of a casino player is estimated at $600 while a sports book player could be as little as $20. Estimates put the online casino market at DOUBLE the size of the online sports book market and the online casino industry is really just getting started as more states liberalize. $RSI is expert at new market entry; they have been first to market in Pennsylvania, Illinois, Indiana, and Colorado and even when they aren't first they are capable of capturing market share in competitive markets such as New Jersey. They also have products which women play which accounts for at least half of the market in online casino. The female market is one that the pure sports book plays miss out on. Also for some fucking reason they operate a casino and sports book in Colombia (rushbet.co) and may make large expansions into other parts of south America as legalization continues. This means they have the expertise necessary for global expansion in the future although the states remains their primary focus and growth driver. **The Financials and Strategy** Unlike other companies in the space Rush Street is already profitable in 2020 and has a strong focus on Return On Invested Capital (ROIC). Q3 gross revenue was $71.9 Million. Q4 revenue is going to be a blow out. Combing through state gambling revenue data and breaking that down by market share my estimate is that Q4 revenue could be as high as $120 Million. Paired with this blow out will be a **guidance raise to $500 Million for 2021**, which is 2/3 of DraftKings 2021 guidance of $750M. https://imgur.com/a/xkfcayC What is striking when compared to $DKNG is that their advertising spend was only a quarter of revenue in Q3 while $DKNG spent 155% of their revenue. This will change as they begin to focus on growth, but it shows they are very good at getting return on ad spend. This company should actually be valued close to $DKNG based on growth potential once guidance is raised. https://imgur.com/a/RQQXtGg Their focus on attracting **female gamers** is also important to their long term growth potential. The sports book plays with cross sells to casino such as $DKNG will not be able to grow through the female demographic in the same way. **This cannot be understated** as one of the major strategic advantages of $RSI. https://imgur.com/a/xzJj26n As I said before I expect their trend of rapid growth to continue for Q4 earnings, certainly going to be a blow out based on looking at state gambling revenue numbers. My estimate is that their revenue will be around 110M for Q4. I also expect guidance to be raised to 500M for 2021 due to strong performance in existing markets and the recently opened Michigan market as well as their sports book launch in Virginia. https://imgur.com/a/ckTqHhh **Short sellers have entered the chat** The short interest on $RSI sits at 5.08 M shares as of 01/14/21 representing a 30% increase. Now why would a company already valued at 2.8 Billion and with a comparative valuation of 8-10 Billion compared with $DKNG and $PENN be so heavily shorted at such a low market cap? My conclusion is that an institution with 10s of millions to throw at shorting this stock wants to take advantage of fear of share dilution from warrant calling or to establish a better entry prior to earnings. **Commander in GILF Cathie Wood is Bullish on the sector** On Feb. 2nd ARK disclosed that they had purchased 620,300 shares of $DKNG. This is extremely bullish for the sector. I am highly confident that after Q4 earnings ARK will be purchasing shares in $RSI as well due its strategic advantages relative to $DKNG and exposure to the female demographic. For such a small market cap company this will be a major catalyst. **Institutions are bullish** Fidelity has increased their holdings to 14% as of today: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001793659/8f10b0d8-a3d2-447c-bc75-87587d0a4670.pdf Alliance Bernstein holds a 6% position reported today: http://d18rn0p25nwr6d.cloudfront.net/CIK-0001793659/e883778d-e759-4a85-91c1-3242ed110720.pdf **Final notes** Jerome "The Bus" Bettis, Steelers legend and hall of fame running back, is their brand ambassador... This company knows their target audience and how to appeal to them, likely more 'classic' ambassadors to come to attract even more boomer and Gen X degenerates. Keep in mind these are the gamblers with big money to spend, the average age of an online casino gambler is 42. This stock has been grossly underpriced due to short selling. The terms of the SPAC deal were not unfavorable and all the insiders held their shares through the merger banking on growth in the market - **management owns 77% of the company**. This is a true value play on a well managed company in an emerging industry with a market size in the hundreds of billions. I plan to hold shares long term. I will post a part 2 breaking down their latest S-1 filing and Q4 revenue by state when they release their Q4 earnings date. Do your own research. References: https://www.legalsportsreport.com/sports-betting/revenue/ https://fintel.io/doc/sec-rush-street-interactive-inc-ex991-2021-january-05-18632-947 https://s26.q4cdn.com/794539746/files/doc_presentations/2020/RSI-Investor-Presentation-15-Oct-2020.pdf https://ir.rushstreetinteractive.com/news/news-details/2020/RUSH-STREET-INTERACTIVE-ANNOUNCES-THIRD-QUARTER-2020-RESULTS-AND-RAISES-FULL-YEAR-GUIDANCE/default.aspx https://www.youtube.com/watch?v=SQWEhWuPmzU https://www.thestreet.com/investing/draftkings-surges-as-stake-bought-by-ark-next-generation Positions: $RSI 30 03/19 30C I will be adding 04/16 25cs each week until earnings. Exit strategy: "What's an exit strategy?" - u/deepfuckingvalue Update 021321: IMPORTANT after a commenter pointed out that technically they could report as late as April 2nd I AM RECOMMENDING THAT EVERYONE ROLL OUT TO APRIL 16TH 35Cs
I spent a huge amount of time learning about options and tried to distill my knowledge down into a helpful guide, especially for newbies. My advice is not meant to be gospel, but a good starting point. I plan to keep typing up more info from my notebook, expanding this guide, and posting it every couple months. Any feedback or additions are appreciated, I want to keep improving this. Here's what I tell options beginners: I would strongly recommend buying a beginner's options book and read it cover to cover. That helped me a lot. I like this book: https://www.amazon.com/dp/B00GWSXX8U/ref=cm_sw_r_cp_apa_OxNDFb2GK9YW7 Helpful websites:
Tasty Trade (TT) and Ally Invest have helpful articles and videos.
IV, IV crush, and how IV affects pricing. In general, you want to sell when IV is high and buy when the IV is low. Increasing IV is good for held calls/puts. IV drop or crush is generally good for sellers.
Selling options can be quite beneficial. Once you have a good general understanding, lookup thetagang . Kamikaze Cash has good youtube videos on most theta strategies. I personally believe selling options (especially cash secured) is much safer and can consistently make you profits. Theta Gang 4 life.
Understand that WSB is gambling and factor in the information accordingly. That sub is hilarious, but be careful with meme stocks.
FOMO and how to avoid chasing a dangerous trend. DO NOT CHASE FROM FOMO!
What intrinsic and extrinsic value are. Know how they are affected by being exercised/assigned and how theta affects them.
Basics / Mechanics
Understand the 4 "main" option types. Buying or selling a call and buying or selling a put. Spreads and more complex option strategies are based off these in some way.
You can sell calls with 100 shares of stock of if you own an underlying longer term option; see PMCC later. Selling calls naked is incredibly risky and requires Level 4 (very advanced) permissions and often a lot of capital. I will literally never sell calls naked since I don't want to ruin my life.
Puts can be sold/written cash covered (cash secured), which means you have the cash in your account to buy 100 shares. Your broker will put this money on hold until the trade is closed. Puts can be sold "naked" using Margin and Level 3 (with most brokers). Your broker will hold a percentage of cost of 100 shares (often 30-40%, 100% on meme stocks) allowing you to sell more puts. This increases your available capital/power as well as risk.
General Tips (Save these for later):
Don't EVER leave spreads open on expiration day, close them. (more details below)
Start off trading very small. Slowly build up over weeks / months. You need to get accustomed to a fifty dollar swing a day, then a few hundred, then a few thousand. You need to ensure you don't get emotional (see below).
As you build up the amount of money you have invested, keep it separated among several stocks. Don't go all in on one thing ever
Don't trade emotionally. If you realize you are emotionally trading for vengeance, you should probably exit the trade and cool off for several days with that stock.
Have a plan for every trade, ideally with entries / exits that are specific values, ranges, or a set condition. This helps remove emotions.
Use an options profit calculator from your broker or an online one before entering a "new" trade, especially a complex multi legged trade: https://www.optionsprofitcalculator.com/
Consider using stop losses to lock in profits on rides up or sometimes use them to prevent losses. Note, stops can be easily triggered in volatile options. Now when I'm up a lot on calls (especially around earnings or large momentum run-ups) I always set stop losses. I have been burned too many times. In December I didn't set a SL on several thousand dollars of FDX calls and I "lost" ~$5K of unrealized gains. If you're up big don't get too greedy.
Incrementally enter positions on large rises / falls. This helps combat FOMO and helps you avoid getting slaughtered. This will also help you avoid "chasing a falling knife". This also ties into having a plan. I set alerts at several predetermined prices and I REALLY try not to enter new trades unless I hit my preset points. It makes me less emotional and usually more effective.
Don't throw good money after bad. Don't gamble on a recovery if your assumption appears to be wrong or the market is flat out tanking.
On gains, consider taking profits and "rolling up" or incrementally sell your contracts at several different prices (this is why having multiple contracts is nice).
A possible strategy if a stock is on a tear and you have multiple options open: Close some positions (I prefer to do this incrementally if the stock has momentum), but leave 1+ open in case the stock goes on a tear. Next, set a stop loss with a little buffer below it's current movement / range so it doesn't get hit unless the stock falls hard. Finally, watch the stock closely and if it keeps rising, keep moving the stop loss up incrementally. This will let you keep more profits on a hot streak, but give some protection and secure more gains. It will also help eliminate FOMO if a stock exceeds your expectations.
If you have a losing trade, re-evaluate it. If your initial assumption was incorrect, close it. Don't stay in losing trades forever and lose the entire value of the option. If you re-evaluate and you think your assumption was right, hold, potentially consider adding another cheaper option (buy another call / put).
Don't try to daytrade, especially with options. It's incredibly statistically unlikely to be profitable.
Try not to over-trade, you'll likely mis-time the market over time. When I get emotional I over trade, then lose additional money on wash sales. If you scale your entries into positions it should help alleviate your desire to exit positions when they turn badly against you. Whenever I buy calls I do it at larger increments after W almost made me loss my hair; luckily it eventually came back.
Learn about wash sale rules. They suck and are very easy to activate with options. This will eliminate your ability to write off losses. Over trading can easily cause wash sales.
As you gain experience, start monitoring what kind of Delta, OTM, DTE, etc you are most profitable with. Use it in your future trades. You'll often see the tasty trade 30-45DTE .3 Delta strategy for selling.
NEVER enter a position on a stock you have no idea about, especially when you read about it online or heard about it from some rando.
When selling (or buying) look at rough technicals like resistances and supports to consider your strikes and exit points.
Once you have a good amount of experience, check out LEAPs and poor man's covered calls, they're cool (see below)
At market open options contracts are often volatile and inflated. Buying during this time can be more expensive. Options are usually cheaper mid day, I read somewhere 2-3PM is cheapest.
Try wheeling on cheaper stocks once you get all fundamentals down.
If selling options, it is okay to close early after a large gain with many DTE. See TT videos / strategy on this.
As you start to sell options and get more experience in general you'll start seeing the two sides to every trade. You will likely start adjusting your strategies or trying new trades out because of this. Things will click one day and most/all the greeks and overall market dynamics will become almost second nature.
If selling, consider rolling (for a credit) to avoid assignment when it makes sense / meets your plan. Rolling closer to expiration can be valid strategy to get theta on your side. On the flip side if the stock moons or plummets it could've been better to roll before it got crazy deep ITM.
Stagger strikes for safety / diversity (optional).
Don't hold options through earnings unless you literally want to gamble. I do like playing on earnings run up, but that can be risky.
When selling, if you hold through earnings, IV crush will happen immediately afterwards devaluing the option. However, if the news is good and the stock is way above the strike IV crush won't help you.
I repeat this on purpose: Don't EVER leave spreads open on expiration day, close them. If you don't close, they better be VERY far from the strike on a non-volatile stock. In after hours a stock can jump/dip below your strike and be exercised without the other leg to protect you. This can lead to massive, life ruining losses. This is not an exaggeration, google this and be scared. It happened to a fair number of people with TSLA.
Spreads are neat because they manipulate how delta and theta act. It caps your gains and losses, but you can profit with less stock movement. Try several spreads on a P/L calculator to see for yourself. I'm Theta Gang, so I like selling credit spreads sometimes since I profit from neutral movement and theta... sweet sweet theta.
When selling puts if you are very bullish consider "doubling down". Use the credit from your put sale to buy shares or a cheap call. This can be roughly inversed with puts, except I wouldn't recommend shorting shares.
-Intermediate / Advanced Strategies (work in progress)- Iron Condor and Iron Butterflies
Iron condor and Iron butterflies. These strategies profit from neutral or mostly neutral stock movement. They benefit from theta decay. If your stock is range bound, these may be a good choice. The condor can be riskier and skinny with a narrow high profit range or wide for a much greater chance of success with low payout. These are both 4 "legged" trades, so you will have 4 trading fees to enter or exit the trade. A lower cost or zero cost broker shines here. Condors and butterflies have "wings" which are your purchased puts and calls. The wider the wing the higher the max profit/risk.
The butterfly is similar except instead of a plateau it has a sharp peak. My personal mental note is a condor looks more like a strangle while a butterfly looks like a straddle.
LEAPs
LEAP Options are options that are long term with many DTE, often over a year until expiration. LEAP calls are great for long term growth plays (downtrends with LEAP puts) or simply when you really like a company and can't afford 100 shares. LEAPs (or any "longer term" option) enables you to sell a PMCC or PMCP (below)
PMCC / PMCP
PMCC or PMCP are poor man's covered call or poor man's covered puts. They are diagonal options often used with purchased LEAPs. You sell a shorter DTE call/put with a further OTM strike than your purchased call/put. For PMCC/PMCPs it is often recommended to recoup your extrinsic value as soon as possible, some recommend with your first call CC or put sale, to ensure you are positive if the option is assigned early. These have a lot of moving parts and strategies. If you buy a barely ITM call/put and sell a nearby strike call/put you run the risk of the purchased option getting "blown by" on large stock movement and ending up with a very negative losing trade. Keeping your purchased LEAP deeper ITM should protect you. Check your initial PMCC using an options calculation to make sure you don't screw up.
I'm currently tinkering with these myself. So far I like .7-.9 delta call LEAPS with 30-45 DTE calls on my CC. The goal is to hold the LEAP long term, potentially until expiration, and constantly sell calls/puts on it that expire worthless. Typically the call/put is rolled up and out or down and out if it's going to be assigned, unless you don't want your LEAP anymore.
Some people look at these many sold CC or puts as profits, I look at them as lowering my cost basic until it's zero (or even negative). I have a page in my notebook I write each CC on my NIO LEAP (I MEME stock sometimes). I find it satisfying to slowly see the cost of the original option disappear. When I originally wrote this I had ~2 years left on it and it's 9-10% paid for; that doesn't even count the actual gains the LEAP has.
TT states this is considered an IV play, which I partially agree with. You want to buy these during low IV times since an IV drop will hurt your LEAP value. I look at them more like a way to sell calls/puts on a high IV company with a lot of price movement and potential upside/downside.
Disclaimebio: I'm just a guy who trades (mainly options) part-time for financial gain and fun. I've been pretty successful trading options, especially with theta (selling) strategies. I got heavily involved with options again in September 2020 after a long hiatus. Edit: my first gold. Thanks options people!
[SERIOUS DD] FuboTV ($FUBO) is going to the MOON 2021
🚀🌙🚀🌙🚀🌙🚀🌙🚀🌙🚀🌙 FuboTV is going to the MOON With the acquisition of Vigotry Inc. , they will be able to implement sports gambling into their sports tv. One of the most entertaining aspects of sports is the gambling. FUBO is the first company to actually do something like this. With the increased attention and how speculative the market has been lately. I can see this easily going back to ATH ($65) or at least half way . . . FuboTV Inc. is buying an online sportsbook, a deal that makes the over-the-internet TV provider the latest sports-rich media company to invest in sports gambling in an effort to attract and retain viewers. (source WSJ) The company said it is acquiring Vigtory Inc., a sportsbook that it eventually plans to integrate into its TV platform. Vigtory will also be available to those outside of the FuboTV subscriber base. Terms of the deal weren’t disclosed. (source WSJ) 🚀🌙🚀🌙🚀🌙🚀🌙🚀🌙🚀🌙 https://preview.redd.it/9iuqxv49z5b61.png?width=608&format=png&auto=webp&s=67454ae9b762e40d8e4306d14d59403f71efcd82 MACD and StochasticSlow bottomed out and approaching cross This stock has traded at a high of $65, we are plenty away from that. With enough momentum and volume trading upwards, seeing this above and beyond $60 by end of year.
Playboy going public: Porn, Gambling, and Cannabis
NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY. https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1. https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%) NEW INFO 2 Here is the full webinar. https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866 NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx Playboy going public: Porn, Gambling, and Cannabis !!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should. In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase. Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below: https://www.playboy.com/ https://www.playboytv.com/ https://www.playboyplus.com/ https://www.iplayboy.com/ Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success. “Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.” https://www.scientificgames.com/ https://www.microgaming.co.uk/ “This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.” https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/ As per their SEC filing: “Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1 They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon. https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again: https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea “Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.” “According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently: https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress. Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait. https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/ Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video: https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05 Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing: “For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.” “In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.” “In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.” “In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.” They are profitable across all three of their current business segments. “Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.” https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders). https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world. "Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.” Also in the SEC filing, the Time Frame: “As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn. The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :( He should be fine with the 16 million PLBY shares he's going to have though :) Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw. I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets. https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003 Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this: “Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy. “Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative. https://www.secform4.com/insider-trading/1832415.htm https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html Y’all like that China money? “Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.” Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.” https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose. I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future. https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing. https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing “Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.” “Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.” Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong. Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will. Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way. Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains. TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here: WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf Or here: https://www.mcacquisition.com/investor-relations/default.aspx Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.” STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon. Position: 5000 shares. I will buy short, medium, and long-dated calls once available.
The hottest stocks in the sector last year were those with exposure to online gambling. DraftKings was an immediate success when it hit the market, and stocks like Everi Holdings and Gan Limited Online gambling is growing at an exponential rate due to the emergence of new technologies. A transition is occurring from offline to online. It seems like this is a terrific time to think about investing in online gambling stocks, as currently, online gambling has an 11% market share globally , increasing 1% or 2% per year in regards to penetration. Online Gambling Stocks How Barney Frank Could Double Your Money. Point blank, The "Oracle of Omaha" envies people like you because you can invest in small cap stocks and he can't. These Three Online Gambling Stocks Are Ones To Watch. Posted on August 25, 2020 - Last Updated on October 20, 2020. by Nicholaus Garcia. In an interview with MarketWatch in 2002, the late Hunter S. Thompson said the only stock he ever bought was in the Boston Celtics. Gambling stocks were among the biggest losers of the sell-off in February and March. With the novel coronavirus pandemic shutting down casinos worldwide, the declines were hardly a surprise. Best Stocks in the Gambling Sector to Buy in 2021 After the high-risk year of 2020, there are several gambling names worth putting money on the table for. Author: It’s time to buy online gambling stocks, because the 2020s will be a decade of hypergrowth for these emerging companies as online gambling and sports betting — otherwise known as “iGaming This is another gambling stock that you can invest in that is on the London Stock Exchange. It is a benchmark in the United Kingdom when it comes to online betting. Online gambling stocks are taking off and we can only expect the niche to keep growing. Take a look at the most profitable options to invest in online gambling. In this article, we discuss the 11 best casino and betting stocks to buy now. If you are in a hurry, you can skip and click to read the 5 best casino and betting stocks to buy now. Our website is
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